Loved the concise article and the precise examples, Chaitali and Anton.
Keep it coming. "Making Numbers count" is on my Reading list after reading your post.
Single biggest takeaway for me is:
"People think that a bigger number is always better to drive home your point. In reality, it can have the opposite effect, as it feels less personal and “real”."
Love that you covered this book! I'm not all the way through, but have tried to pick up many of these tricks.
Also, I think Anton used one of them in his recent "How I have 27 hours in a day" article. There's a lot of ways to say that one:
- "How I was able to watch 3 more netflix shows each day" -> relatable and something you can visualize
- "How I saved 3 hours per day" -> more boring compared to 27 hours a day. With 27 hours its like, "wait, that's not even possible? how?"
Would love a part 2 of this post! There's plenty more tricks to talk about
Thanks Jordan! Chaitali has quite a backlog of awesome books to talk about, so it'll probably come before a part 2 😂
Maybe I will do a part 2! I do have more examples of using tricks from the book!
Loved the concise article and the precise examples, Chaitali and Anton.
Keep it coming. "Making Numbers count" is on my Reading list after reading your post.
Single biggest takeaway for me is:
"People think that a bigger number is always better to drive home your point. In reality, it can have the opposite effect, as it feels less personal and “real”."
Counter-intuitive but real.
Thanks Nitin, glad you enjoyed it!