Love this story... adding the book to my list. 😄 I feel like there are some great lessons in here for engineers and how we can relate to our customers, too. Thanks for posting!
Most of our actions are not conscious decisions; it's akin to attempting to extract a meaningful response from me to the question, "Why did you have pasta for dinner?" I'd likely respond with, "Yeah, pasta is filling and quick and easy to make," but my actual reason might be that it's "the first thing I saw when opening my cupboard" or "last time I made something else, I burnt the rice" or even "it reminds me of my mother's cooking."
You'll gain no actionable insights from my answer. However, as you mentioned, if you observed for a week (creepy of you but ok), you'd probably learn my habits. Consequently, you'd understand why I "hire" pasta! That's perhaps why the data collected from various websites is so valuable; they understand our behavior better than we do!
Love this story... adding the book to my list. 😄 I feel like there are some great lessons in here for engineers and how we can relate to our customers, too. Thanks for posting!
Most of our actions are not conscious decisions; it's akin to attempting to extract a meaningful response from me to the question, "Why did you have pasta for dinner?" I'd likely respond with, "Yeah, pasta is filling and quick and easy to make," but my actual reason might be that it's "the first thing I saw when opening my cupboard" or "last time I made something else, I burnt the rice" or even "it reminds me of my mother's cooking."
You'll gain no actionable insights from my answer. However, as you mentioned, if you observed for a week (creepy of you but ok), you'd probably learn my habits. Consequently, you'd understand why I "hire" pasta! That's perhaps why the data collected from various websites is so valuable; they understand our behavior better than we do!
Great article !
I should also add that it was very useful and the flow kept me wanting to read more.
Very useful!! Thanks
Thanks for building Tech Books. I think it's a great initiative!
I didn’t know “I couldn’t live with out iPhone”