11 Comments

Love this story... adding the book to my list. 😄 I feel like there are some great lessons in here for engineers and how we can relate to our customers, too. Thanks for posting!

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Some people say this approach is a bit outdated now, but I think it’s still super relevant. It shouldn’t be followed blindingly, but the question of ‘what job do people hire our app to do?’ is a very important one

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Most of our actions are not conscious decisions; it's akin to attempting to extract a meaningful response from me to the question, "Why did you have pasta for dinner?" I'd likely respond with, "Yeah, pasta is filling and quick and easy to make," but my actual reason might be that it's "the first thing I saw when opening my cupboard" or "last time I made something else, I burnt the rice" or even "it reminds me of my mother's cooking."

You'll gain no actionable insights from my answer. However, as you mentioned, if you observed for a week (creepy of you but ok), you'd probably learn my habits. Consequently, you'd understand why I "hire" pasta! That's perhaps why the data collected from various websites is so valuable; they understand our behavior better than we do!

Great article !

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I fully agree about the websites - when you combine it with the device the user is on, and see the action mouse movements (with tools like logrocket), it’s almost as seeing it in live.

Still, there are insights you can gain from actually watching the person use your tool. For example - what was the trigger to go for it? What distraction made them stop? Were they doing anything else in parallel?

Thanks!

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Totally agree actually, why did they want to "hire" your tool ! Or what stopping them from hiring it more , ans that's why it such a complex field, if it was simpler I'd be a millionnaire 😂

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Dec 27, 2023Liked by Anton Zaides

I should also add that it was very useful and the flow kept me wanting to read more.

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Thanks!

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Very useful!! Thanks

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Thanks for building Tech Books. I think it's a great initiative!

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Thank you! I'm glad you it's useful :)

Just subscribed to Big Tech Digest!

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I didn’t know “I couldn’t live with out iPhone”

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